Services / Paid Media & Lead Generation
Google Ads
Meta Ads
LinkedIn
YouTube

Ad spend that builds
real pipeline.

We run paid media across Google, Meta, LinkedIn, and YouTube, managing every dollar with one goal: qualified leads that close. No vanity metrics. No black-box reporting. Just revenue you can trace back to a campaign.

Audit my ad account See our channels
Google Ads Certified
Full Attribution Reporting
Canadian-Based Team
Telvara Performance Dashboard — Live
LIVE
Total ROAS
0.0×
+0.4 vs last month
Cost per Lead
$0
–22% vs last month
Conversions
0
+61% vs last month
Conv. Rate
0%
+1.8pp vs last month
Conversion Volume — Last 12 Weeks ■ Google   ■ Meta   ■ LinkedIn
GOOGLE ADS
4.2×
Search + Display
META ADS
3.6×
Facebook + Instagram
LINKEDIN
2.9×
B2B Lead Gen
YOUTUBE
2.1×
Video Awareness
Google Search Ads
Performance Max
Meta Ads
LinkedIn Lead Gen
YouTube Ads
Retargeting
Conversion Tracking
Attribution Modelling
Landing Page CRO
A/B Testing
Google Search Ads
Performance Max
Meta Ads
LinkedIn Lead Gen
YouTube Ads
Retargeting
Conversion Tracking
Attribution Modelling
Landing Page CRO
A/B Testing
Platform Coverage

Every channel.
One unified strategy.

We do not silo your ad spend. Every platform we manage feeds into a single cross-channel attribution model so you always know which dollar drove which result.

Google Ads & Paid Search
Capture demand
at the moment it exists.
Search intent is the highest-quality signal in paid media. We structure campaigns to capture it precisely: the right keyword, the right bid, the right landing page, every time. No wasted clicks.
Google Search, Shopping, Display, and Performance Max campaigns built from keyword research tied to buyer intent, not volume
Smart Bidding strategy selection and tuning based on your actual conversion data, not Google's default recommendations
Full conversion tracking setup through Google Tag Manager, GA4, and server-side tagging where needed for accuracy
Weekly negative keyword reviews, search term mining, and ad copy testing that compounds performance month over month
Remarketing lists and audience segments built from first-party data to re-engage high-intent visitors at lower CPCs
Google Ads Account — This Month
Optimising
ROAS
4.2×
↑ +0.6 vs last month
CPC
$1.84
↓ –18% vs last month
Conv. Rate
6.3%
↑ +2.1pp vs last month
Impression Share
74%
↑ +12pp vs last month
Click-through Rate — 8 Weeks
Meta Ads — Facebook & Instagram
Reach the audience
before they search.
Meta's targeting depth is unmatched for demand generation. We build audience architectures that find your ideal customer on Facebook and Instagram, nurture them through creative sequences, and convert them at scale.
Lookalike and interest-based audience builds using your existing customer data for maximum targeting precision
Creative strategy, copywriting, and ad production for static, carousel, Reels, and Story formats across both platforms
Conversion API setup and server-side event matching to maintain tracking accuracy post iOS privacy changes
Full-funnel campaign architecture: awareness, consideration, and conversion objectives working together, not competing
Meta Ads — This Month
Scaling
ROAS
3.6×
↑ +0.8 vs last month
CPM
$8.40
↓ –14% vs last month
Cost per Lead
$24
↓ –28% vs last month
Reach
48K
↑ +35% vs last month
Lead Volume — 8 Weeks
LinkedIn Ads — B2B Lead Generation
Reach decision-makers
where they work.
LinkedIn is the most precise B2B targeting environment available. Job title, company size, industry, seniority — we build campaigns that put your message in front of the exact person who signs the purchase order.
Lead Gen Form campaigns that pre-fill from LinkedIn profiles, removing friction and driving form completion rates above 12%
Account-Based Marketing targeting using company lists, contact uploads, and LinkedIn's matched audiences feature
Sponsored content, document ads, and thought leadership posts amplified to targeted professional audiences
CRM integration so every LinkedIn lead flows directly into your sales team's pipeline without manual handling
LinkedIn Ads — This Month
Active
ROAS
2.9×
↑ +0.5 vs last month
Lead Form Rate
13.4%
↑ +3.2pp vs last month
Cost per Lead
$68
↓ –19% vs last month
Pipeline Value
$84K
↑ +42% vs last month
Pipeline Value Generated — 8 Weeks
Lead Generation System

From first click
to closed deal.

Most agencies stop at the click. We build the full acquisition system: the ad, the landing page, the lead magnet, the CRM integration, and the handoff to your sales team. Predictable pipeline, not random leads.

🎯
Stage 01
Audience & Targeting
We build precise audience segments from first-party data, intent signals, and platform-native targeting. Every campaign reaches people who are actually ready to buy.
Avg. 3.2× better CPL than cold targeting
✍️
Stage 02
Creative & Copy
Ad creative and copy written around the specific pain point your audience is experiencing at each funnel stage. Not generic. Not templated. Specific to the moment.
A/B testing every 14 days minimum
🛬
Stage 03
Landing Page & CRO
We build or optimise landing pages for each campaign, matching message-to-offer alignment. Form design, page speed, and trust signals are all tuned for conversion, not aesthetics.
Avg. 61% improvement in page conversion rate
🔗
Stage 04
CRM & Pipeline Integration
Every lead flows automatically into your CRM with source attribution, campaign data, and lead scoring. Your sales team gets qualified, context-rich leads, not a spreadsheet of emails.
Zero manual lead handling required
📊
Stage 05
Reporting & Attribution
Weekly performance dashboards showing spend, leads, CPL, pipeline value, and closed revenue attributed back to each channel and campaign. No black boxes.
Full revenue attribution from first touch to close
Lead Funnel — This Quarter
Impressions 284,000
▼ 18.4% CTR
Clicks 52,300
▼ 6.3% Conv. Rate
Leads 3,295
▼ 22% Qualified
Qualified 725
▼ 31% Close Rate
Customers 224
$24
Avg. CPL
3.8×
Blended ROAS
224
New Clients
Campaign Management

What active management
actually looks like.

Anyone can set up an ad account. Managing it for peak performance every week is where the results are built or lost.

Weekly Optimisations
Bid adjustments, negative keyword additions, search term reviews, audience exclusions, and ad copy edits happen every week. Not monthly. Not when we remember. Every week, without fail.
A/B Testing Cadence
We run structured creative and copy tests on every active campaign. Two ad variants minimum at all times. Winners scale, losers pause. Your account only improves over time, it never plateaus.
Budget Pacing Control
We monitor spend pacing daily across all campaigns. No budget is over-spent or wasted on poor-performing hours, days, or placements. Every dollar is allocated to where it converts.
Real-Time Attribution
Every conversion is tagged back to its source: campaign, ad group, keyword, and creative. You know exactly which channel, which message, and which audience is driving revenue.
Audience Refinement
We continuously refine audience segments based on conversion data, excluding poor performers and expanding the audiences and signals that actually produce qualified leads and pipeline.
Monthly Strategy Reports
A clean monthly report showing exactly where your money went, what it produced, and what we are changing next month. Written for leadership, not for ad platform power users.
Client Results

The numbers
our clients see.

B2B SaaS — Calgary, AB
Software
4.2×
ROAS
–38%
CPL
+312
Leads / Mo
Google Search +
LinkedIn Lead Gen
Home Services — Edmonton, AB
Services
6.1×
ROAS
–44%
CPA
+189%
Conversions
Google Local Ads +
Meta Retargeting
E-commerce Retailer — Vancouver, BC
Retail
5.8×
ROAS
$18
Avg. CPL
2.4×
Revenue
Google Shopping +
Meta +
YouTube
"Telvara rebuilt our entire Google Ads account in month one. By month three our cost per lead had dropped by 43 percent and our pipeline had doubled. We finally know where our revenue comes from."
DM
Daniel M.
VP Growth, B2B SaaS — Calgary, AB
★★★★★
0×
Blended ROAS Average
Across all clients
0%
Average CPL Reduction
Within 90 days
0%
More Conversions
Month 3 vs Month 1
0×
Pipeline Growth
Cross-channel avg.
What's Included

Every engagement
includes all of this.

Full Account Audit
We audit your existing ad accounts before touching anything. You get a written report showing what is wasting budget and what is working.
Conversion Tracking Setup
Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag, and server-side events all configured and verified before campaigns go live.
Campaign Architecture & Build
We build every campaign from scratch using our proven account structures: campaign, ad group, keyword, and audience segmentation that scales.
Ad Copy & Creative
Headlines, descriptions, and creative direction for every ad variant. A/B testing built in from day one across all campaigns and platforms.
Landing Page Review & CRO
We audit and optimise your landing pages for message alignment, form conversion, page speed, and trust signals before traffic hits them.
Weekly Optimisations
Bid adjustments, negative keywords, audience refinements, and copy tests happen every single week. Your account gets better every week, not every quarter.
Monthly Performance Reports
A clean, leadership-ready report showing spend, CPL, ROAS, pipeline value, and what we are doing next month. No jargon, no hidden metrics.
Dedicated Account Strategist
One senior strategist who knows your account, your goals, and your industry. Not a rotation of junior staff. One expert who owns your results.
0×
Blended ROAS
All clients, all channels
0%
CPL Reduction
Average within 90 days
0%
More Conversions
Month 3 vs Month 1
4
Channels Managed
Google, Meta, LinkedIn, YouTube
Who This Is For

Built for businesses
that are ready to
invest in growth.

💸
$5K+ Monthly Ad Spend
Enough budget to test, learn, and compound results without burning through it in week one.
📈
Revenue-Focused Teams
Leadership that cares about pipeline and revenue, not impressions and follower counts.
🏢
B2B and B2C Businesses
We manage both B2B lead generation campaigns and B2C e-commerce and service businesses.
🇨🇦
Canadian Businesses
Targeting Canadian consumers and business buyers with messaging and strategy that fits this market.
Minimum recommended spend: $5,000/month across all channels. Below this threshold, the data volume needed to optimise effectively is too thin for meaningful results. We will tell you this upfront.
Industries We Serve
SaaS & Technology Professional Services E-commerce & Retail Home Services Healthcare & Wellness Finance & Insurance Real Estate Education & Training Hospitality Manufacturing
Typical onboarding timeline
Account audit + strategyWeek 1
Tracking setup + verificationWeek 1–2
Campaign build + copyWeek 2
Campaigns go liveDay 14
First optimisation reportDay 30
Let's Build Your Pipeline

Stop guessing where
your leads come from.

We will audit your current ad accounts for free and show you exactly what we would change, what it would cost, and what results you should expect. No obligation.

Book your free ad audit View all services
Email
hello@telvarasolutions.ca
Phone
+1 (403) 555-0100
Based In
Calgary, Canada